Ateh Bazore Harvests A Doctorate In Journalism From Asmac
Ateh Bazore, born Ateh Francis Ngong, is undoubtedly a man of many caps and many feathers. Apart from being a firebrand folkloric artiste, and a Journalist, the musician now has a new red feather to his already highly decorated cap.
The thesis defended by Ateh Bazore on Friday, July 24, presents the social media as a gold mine for the promotion of music, which unfortunately, is under-utilized by most musicians in Cameroon.
He said his research was inspired by the predominance of foreign music in Cameroon and the precarious condition under which most Cameroonian artistes live.
In the work, Ateh Bazore, now Dr Ateh Francis Ngong, noted that despite the geometric increase of musicians in Cameroon from 897 in 1998 to 3458 registered at the National Directory of Cameroonian musicians created in 2017, Cameroonian musicians are not highly rated at home and abroad as is the case with their peers in other countries.
The situation, he said, has been made worst by traditional media outfits whose airwaves are dominated by close to 85% of foreign music, bought and played free of charge, while Cameroonians artistes are tasked huge sums before their tracks are played.
Unable to promote their songs through these traditional media platforms, the artistes have now resorted to social media platforms, especially YouTube and Facebook, which afford a formidable and affordable window for visibility worldwide at little or no cost, in order to promote their songs.
Despite the many opportunities offered by social media, Ateh Bazore also noted that very few Cameroonian artistes are present online. Barely 41% of them have Facebook accounts and only 17% have Facebook pages, while a good number of them do not even master how to manipulate ICT tools.
This, he said, has often resulted in third parties exploiting works of musicians with the latter benefitting little or nothing from the fall-outs.
To reverse this trend of affairs, the artiste cum journalist proposed that his colleagues should make adequate use of social media platforms to promote their works and enhance their visibility for optimum results to be achieved.
He also suggested that the government of Cameroon should quickly ratify the Rome Convention regulating the use of such works on social media so that artistes can earn money directly through their presence online.
To the authors' rights corporation, he proposed that it should check piracy on social media, increase investment on music, while computer training centres should run courses on music promotion so as to train interested persons as artiste managers.
In the research work titled "Social Media Promotion of Copyrighted Cameroon music", Dr Ateh included a workable model which he said can guide the presence and profitability of Cameroonian music on social media.
The jury found his work very important and a pioneer in addressing the problems of musicians in Cameroon, and awarded him a PhD Degree in Information and Communication Studies with an outstanding grade (Très Honorable).